Firstly I created a mood board by having the topic of "Wave" in mind as that is the name of the deodorant.
Despite having set out to create this mood board with the intentions of creating a poster, as I have now decided to opt for the TV advert, it was still useful as it inspired the slogan, "Never crash under pressure again", and also the USP, being the freshness and the long lasting effect.
In addition to this, I researched into other deodorant brand adverts such as Lynx, Sure and Dove. For example, from the Sure advert, there was a CU shot of the deodorant featured in the advert in which I thought to also use this convention within my own advert. I also plan on featuring the product in a pack shot at the end where the slogan and the USP can be seen. This is a common convention across most of the deodorant adverts but I found that Dove this this especially well in a simplistic manner.
Another example is that in the Lynx advert shown below, it features different shots with sports involved in it. I thought that it would be a good idea to also include sports shot in my own advert as that would highlight the brand value of being active. I will feature sports in the beginning of both my adverts, with the male playing football and the female playing tennis.
Within another Lynx advert, I saw that there were shots