8. The planning I intend to complete in order to ensure a successful outcome for my production.

In order to ensure a successful outcome for my production, I intend to do some pre-production planning for my shoot.

I plan on:

• Doing a location report. [Done 23/01]

The point of this is to get a sense of the locations that will be featured in the advert and see if it           is appropriate.We are then able to see the lighting around the area, be it day or night time, as               well as getting a sense of the amount of people that will be there, if it is a public area.

• Creating a timeline of the TV advert. [Done 13/01]

The point of this is to see the sequence of events that will be featured, as well as the expected             duration of the shots, so that it will not go over the time limit of 30 seconds. It is a simplified               version of the storyboard.

• Creating a storyboard. [Done 06/02]

The point of this is so that we are able to see a visual representations of the shots featured, as               well as seeing the flow of the shots and detailed description of the movement of the shots. This           is something that the actors are able to look at to see what they will do in the scene.

• Creating a cast/costume/props/make up list. [Done 05/02]

The point of this is to avoid confusion and to not forget any important props that's needed in               the set. This will be given to the actors so that they will know what to bring and how to look.

• Creating a shot list/ shoot schedule. [Done 07/02]

The point of this is for time management, so that on the day of shoot, no confusion is caused               as we would know when and where to shoot.

• Brand name design-logo and pack shot. [Done 08/02]

The point of this is to connote the brand value successfully through the logo. Also, as I will be             featuring a pack shot at the end of the advert, it is essential to create a design for the product               within in the advert itself and pack shot.

• Rough edit of the advert. [Done 09/02]

 The point of this is to see if the ideas, after editing will flow continuously, as well as to see if              some of the choices made, for example the soundtrack, is suitable for the advert. 

Therefore, having done these tasks before the main production will allow the process to be more efficient and therefore will hopefully ensure a successful outcome.