10. My Planning Evidence (eg location report, risk assessment, timeline, storyboard, flat plan, script, recording script, shot list, top-down plan, cast list, costume and prop, hair and make-up references.)

Below are the evidence of my planning that helped towards the main production.

Character, casting and costume list: 

I created a cast/ costume list so that I would have an idea of who they were and what they would look like in advance. This is also useful to the actors as they would know what to wear and the props they need on the day to avoid confusion.

Timeline: 

I created a timeline so that I was able to see the sequence of events that would occur and if it was able to fit in the strict 30 second time slot that was allocated. I also used this as a shot list, as I would tick the completed shots as I go along.

Storyboard:

I created a storyboard for my advert as this allowed me to picture the shots that would be included in the scene, as well as including frame movement and shot type. Furthermore, this would also include the sound FX and music featured.


Branding:   

This is the design of the deodorant bottle that will be featured in the pack shot and the advert itself.                                          

This is the Wave Logo.

I created the branding of the product before the main production of the advert as the bottle itself needed to be featured in the advert. This was done through Photoshop and I printed out the design suiting the dimensions of another deodorant bottle. The Wave logo was also made so that there was an inspiration for the design of the bottle.

  Shoot Schedule and Risk Assessment:

I created a shoot schedule, including the location, to avoid confusion as this will make the process of production easier. This is also useful for the actors as the dates are arranged in advance and they would know where to go on the date. A risk assessment is included in this to warn the actors of the risks when filming the advert.