1. How I intend to fulfill the requirements of the brief I have chosen.

For this project, I have decided to go for Brief 1, which is to make 2, thirty seconds long television advert for a new unisex deodorant called Wave. This is to be targeted at 16-25 year olds and will be shown on prime time E4 at 7-9pm on weekdays. Therefore I think that this Brief chosen will be able to express the brand's value of youthful, active and unisex, in the best way possible.

In order to make this possible, I have chosen 2 different settings across the two adverts, which includes a restaurant, a field, a court, in a house and also urban areas in central London featuring landmarks. I also have at least 2 characters, one male and one female, that represent different social groups. Additionally, I hope to incorporate some techniques, such as emotional appeal and intertextuality in order to engage the audience by making it relatable and therefore making the advert memorable. Hence, having to be aware and follow the rules of the Advertising Standards Authority (ASA).

The music that I have chosen to be featured across both my adverts is copyright free. The music is obtained from Audio Library on YouTube, which is a channel that "publishes free music for commercial purposes". Furthermore, the music featured will be appropriately edited to suit my advert, for example I will have to cut the music to the beat and fade away the music in order to hear the diegetic sounds from the clips to progress the story. Despite not including external SFX, the sounds effects from the original clip was appropriate for the scenario, for example, when the tennis ball is hit in Advert 2 or the application of the deodorant in Advert 1. 
         
The USP that I have chosen for the deodorant is that it will be fast acting and long lasting for up to 48 hours, meaning that it is always reliable and roughly follows the slogan of "Never crash under pressure again.". I will also have the product featured within both the adverts as well as in a pack shot at the end. Additionally, I will also have the same written text on screen for both adverts in order to make it synergistic.

I have created 2 timelines to portray the ideas for the brief.
Within the advert, I plan on using a range of camera shots, including different shot distances, angles and movement, as this connotes the brand identity better. For example, the shots in the begging will feature fast movement whilst doing sport, in order to convey the value of youthful and active.

Overall, I think that by following closely to the guidelines of the brief, I am able to fulfill the requirements of the brief that I have chosen.