2. Existing adverts/campaigns I have researched ad how these have influenced my ideas.

In order to create an advert that would appeal to an audience, I had to research similar adverts in order to grasp the ideas and conventions that were used and therefore influence my own advert, as I have adapted some of these ideas.

Firstly I created a mood board by having the topic of "Wave" in mind as that is the name of the deodorant.

Despite having set out to create this mood board with the intentions of creating a poster, as I have now decided to opt for the TV advert, it was still useful as it inspired the slogan, "Never crash under pressure again", and also the USP, being the freshness and the long lasting effect.  

In addition to this, I researched into other deodorant brand adverts such as Lynx, Sure and Dove. For example, from the Sure advert, there was a CU shot of the deodorant featured in the advert in which I thought to also use this convention within my own advert. I also plan on featuring the product in a pack shot at the end where the slogan and the USP can be seen. This is a common convention across most of the deodorant adverts but I found that Dove this this especially well in a simplistic manner.

Another example is that in the Lynx advert shown below, it features different shots with sports involved in it. I thought that it would be a good idea to also include sports shot in my own advert as that would highlight the brand value of being active. I will feature sports in the beginning of both my adverts, with the male playing football and the female playing tennis.

Within another Lynx advert, I saw that there were shots that had emotional appeal and within those, had a range of different shot types. For example, in the shot below a CU is used to show intimacy and facial expressions of the chacters. In my own advert I would also feature emotional appeal as well as humour in order, as they will be portrayed  to be people gping on their first date to make it more relatable and appealing so therefore will engage the target audience.  

Having done the research into other existing adverts and campaigns, I was able to see what other similar adverts had done in order to appeal to their audience. Therefore I was able to use this opportunity to include some of the same ideas in my own TV advert, so being able to make it realistic and successful.