5. What I have learnt about the representation of events, issues, individuals and social groups in television, radio or print adverts and how I intend to demonstrate this knowledge and understanding in my production in order to communicate meaning successfully.

Through my research in many different TV adverts, I have found that the representation of events, issues and individuals is shows in different ways. For example, some may be shown in a more light-hearted manner, whereas some prefer to be more direct within their representation, despite having the same impact in meaning in the end. I therefore hope to incorporate and demonstrate some of these ideas into my own advert in order to communicate the meaning successfully.
An example of a TV advert that represents an everyday issue is the Always #LikeAGirl advert. Despite being a feminine hygiene advert and not a deodorant advert, the representation is done very effectively.

Another example of a TV advert that represents real-world events well is the Lynx Make Love. Not War advert. It features some realistic scenarios from wars where tanks, attack helicopters, "the red button" and armies are shown in a negative manner in the first half of the advert. However, as the advert progresses, the situation brightens up as the partners are reunited. Another scene also shows that pressing the red button leads to a firework display as opposed to the worst case scenario, a bomb of some sort. This therefore leads to an idea of false preconceptions and that things may not seem as bad as it is. For example, after only seeing the first half of the advert, an assumption may be made that a tragic war may occur due to the way we usually precept those scenes but quite the opposite occurs once the advert moves on.

A common way that TV advert represents a problem that is frequently occurring is through stress of an individual. The problem usually stems from having a large workload and responsibility, as shown in the Nivea men stress protect advert below, where we see that the main character is late to attend to their daughter's play and therefore having to enter after the appropriate entrance time so having to find an alternate way in. The usual convention is that having applied the deodorant, the problem is solved therefore we see the character making it just on time at the end by making a dramatic entrance into the show.

Overall, having done this research I have also decided to include issues within my advert to make it more realistic and relatable, however it will not feature such wide scale events like wars or battling for gender equality. I plan on having the "first date" problem where the character risks showing up late but the problem is resolved after the application of the deodorant. For example, the character will be too stuck in their game of football that they forgot about their date later that day and therefore having to rush home and hastily get changed from their dirty kit into a suit and tie.