My initial thought of dance/electric was the extraordinary use of colours in general. For example, in the album covers, concerts and even their clothing. Additionally, the element of mystery with the masks covering their faces, which I thought added to the excitement. Alternatively, this can be seen as the artists wanting the audience to focus more on the quality of their music and enjoy it, rather than worrying about the appearances of the artist themselves.
However, I had made a separate moodboard of typical album covers to see what kind of colours they would integrate, along with the choice of font and colours. They would also feature the artist's logo/branding or a shot of the artist themselves.
Using all this information that I had obtained during the research and planning, I was then able to finalise my artist's looks. I had decided to go with a pair of rounded sunglasses for partial covering of the face, in order to create a slight element of mystery. I also planned on wearing a patterned t-shirt along with a blue flannel, to which I would roll up showing off the accessories visible in the music video. The thick black arm bands, as well as a black necklace. He would also wear some black, zipped shoes to show off his quirky but contemporary fashion sense.
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